I'm MuffinsAbout Us and Your Branding
Your About Us page is probably one of your most powerful pages on your site. A About Us page is the opportunity to tell the entire world: "Who you are." In a nutshell, an About Us page gives your business the opportunity to share with the web what makes you unique and how you came to be in your current position. You have the chance to introduce yourself to your audience through your About Us page - a great way to make sure that the people who visit your site truly understand who you are and why they should go to your site. In addition to the About Us page, you have the opportunity to include several key phrases or words around the rest of your text about your company's unique qualities and features. Some marketers think of About Us pages as merely listings of your name, telephone number, and email address, but a great deal of thought and consideration goes into the text that surrounds these pages. For example, you may want to include a sentence or two describing the social proof that you provide through testimonials and blog posts. The more information you provide about yourself through testimonials and articles, the more social proof your site will enjoy - meaning more visitors and a greater chance of converting those visitors into customers. Additionally, more social proof will mean that others will be more likely to visit your About Us page as well. If you find yourself struggling with your About Us page, consider taking a look at some of the many brand examples included in this article. Branding allows you to create an identity for your company while also building a powerful value proposition. Consider the three main elements represented in brand examples: strength, value and impact. These elements should not only be mentioned in the About Us page, but they should run throughout the rest of your website and across all of your social media channels. Take the time to research brand examples to learn which ones best represent your business. Success will come to those who put their heart into building it, and your About Us page will only be a part of that effort. |