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About Us: Building Your Online Brand With a Basic About Us Page
The About Us page has a dual purpose - to let your potential customers know a little more about you and to help build your online brand by making your site easy to find. Your About Us page alone will usually only include your name, email address and a short message about who you are. The aim of the About Us page is primarily to provide your readers with a quick glimpse into who you actually are as a business or an individual. They then have to identify who you are and what makes you stand out from the crowd. This helps them connect with you on a deeper level so that you can start building a meaningful relationship with them.
Your About Us page should be focused on two things - the personality behind the business and the product or service that you offer. If you don't really know what your product or service is all about, it's unlikely that your readers will either. For example, consider a clothing boutique that sells women's fashions, such as skirts, trousers and blouses. This store would likely want to highlight its particular aesthetic qualities, which may include its location, the types of clothes it sells, its range of products or even its own unique style, which would certainly be highlighted in a short article about You.
It's also important that you add some relevant and up-to-date information to your About Us page. You might think that it's a good idea to provide details about your location, for example, but why not add a little bit more? You might choose to describe your products or services a little more, for example, and include some information about their manufacturing process. In a way, this gives your readers something to look forward to in your articles, helping them develop a better understanding of your company and of your industry in general.
The About Us page has a dual purpose - to let your potential customers know a little more about you and to help build your online brand by making your site easy to find. Your About Us page alone will usually only include your name, email address and a short message about who you are. The aim of the About Us page is primarily to provide your readers with a quick glimpse into who you actually are as a business or an individual. They then have to identify who you are and what makes you stand out from the crowd. This helps them connect with you on a deeper level so that you can start building a meaningful relationship with them.
Your About Us page should be focused on two things - the personality behind the business and the product or service that you offer. If you don't really know what your product or service is all about, it's unlikely that your readers will either. For example, consider a clothing boutique that sells women's fashions, such as skirts, trousers and blouses. This store would likely want to highlight its particular aesthetic qualities, which may include its location, the types of clothes it sells, its range of products or even its own unique style, which would certainly be highlighted in a short article about You.
It's also important that you add some relevant and up-to-date information to your About Us page. You might think that it's a good idea to provide details about your location, for example, but why not add a little bit more? You might choose to describe your products or services a little more, for example, and include some information about their manufacturing process. In a way, this gives your readers something to look forward to in your articles, helping them develop a better understanding of your company and of your industry in general.