Just like every year, Apple recently introduced yet another iteration of their best selling product – iPhone X and just like every year, they finished the presentation with “One more thing…” Even after the few weeks of its release, it’s been all the company’s design chief can talk about. In recent days, Apple design Chief Jony Ive discussed a few of his company’s upcoming flagship smartphone, the iPhone X, in a couple of interviews. Where in one, he made it pretty clear that the iPhone X was a work in progress which took the company several years to get right and in other, he suggested iPhone X as the new-standard-bearer for Apple’s smartphone design.
Awe-inspiring, isn’t it?
Speaking in an interview at the New Yorker TechFest on Friday, Ive said that his team at Apple had been working hard on the concept for the past five years. His company “had prototypes” of what a smartphone with a display that nearly entirely covers its front panel and a facial scanner might look like. For 99% of the time, it didn’t work for us,” Ive said of the iPhone X prototype processor. And for the vast majority of the development cycle, all we had were things that failed. By definition, if they didn’t fail halfway through, then we’d be done. –He added.
Today, Apple’s (AAPL, +0.37%) iPhone X, which was announced alongside the new iPhone 8 and iPhone 8 Plus, is what the company calls the “future” of smartphones. The 5.8 inch display with small bezels all around, leaving no room for physical home button, the two-rear facing cameras on the back and a glass finish allows for wireless charging support and of course Apple’s front-facing Face ID scanner which is used to verify a person’s identity and allow him or her access to the software or to make a purchase via the company’s Apple Pay mobile-payments service, all these features combine to make the iPhone X the most expensive smartphone Apple has ever released.
Over the past ten years, iPhone has transformed from a simple telephone/internet/music device to become something much more integral to daily life. That transition continues today, as I've remembers first using iPhone for phone calls, then video calls with FaceTime and later emoji in iMessage. With iPhone X and the depth-sensing TrueDepth camera system, owners can communicate with Animoji, Apple's marketing term for emoji characters that animate based on a user's facial expressions.
Last but certainly not the least, Ive said that instead of thinking of iPhone X as the ultimate expression of "iPhone, the device represents a new chapter in the platform's history.
Published By TatvaSoft UK - a iPhone app development company in UK